Tyler Stearns |
Cable has been a dying commodity for years. After the advent of streaming services starting with Netflix in the 2000s, cable companies haven't been able to keep up. They have lost a lot of business to Hulu, Peacock, Disney+, Netflix, and other services like Netflix that offer the same shows without ads and the ability to watch them at any time.
What has kept cable relatively afloat for the last fifteen years has been live events. Mainly sporting events as sports are on throughout the year. Cable companies have had deals with ESPN, Fox, and CBS to keep their games on cable to keep the industry afloat.
Now though, each network is creating its streaming service and hosting games exclusively on them. NBC has Peacock which they hold Premier League games on. Paramount+ hosts the Champions League. ESPN+ hosts La Liga, college basketball, and this upcoming season will be the sole provider of Monday Night Football. Cable will be rendered useless in a small amount of time.
The only way that companies like Spectrum can keep their cable verticals relevant is by trying to renegotiate these deals. Fans have found less of a reason to keep paying for cable if they are only going to watch one channel and spend upwards of $40. The cost-to-benefit ratio is certainly not in the favor of the consumer. YouTube TV is a much better option considering the cheaper price and the wider array of content. Cable companies must switch to a better model resembling YouTube TV to remain in business. Fans do not want to pay for more than what they are watching which is what YouTube has accomodated for. The same goes for cable. Companies must move away from the model of a base set of networks with packages and shift towards purely packages or payment for individual channels.
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